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póntela por el barrio
In Colombia, some neighborhoods are stigmatized and mistakenly believed to be dangerous.
That is why People + Colombiana, two brands that highlight the best of our country, came together to break paradigms and create a clothing collection inspired by the good people of: La Comuna 13, Ciudad Bolívar, Siloé and Rebolo.
SANCHO BBDO for GRUPO ÉXITO
Directora de arte, concepto y gráfica: Valentina Frías
Copywriter: Sebastián Suárez
Diseñador de campaña: Elkin Hernandez
llustración save the date: Juliana Alayón
Cliente: Sancho BBDO para Moda Éxito.
Moodboard
Campaign Video
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Key visuals
Save the date
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